Operator-Led
We build and run every business ourselves.
Private holding company
Building and operating practical businesses.
Roofus Ventures is a privately held holding company that builds, owns, and operates a portfolio of on-demand marketplaces, consumer brands and healthcare talent firms.
32Portfolio Companies
3Sectors
01Founder-Operated
Our approach
Built by operators,
not observers.
We focus on straightforward opportunities where disciplined execution creates enduring value.
Capital-Efficient
Lean teams, modern tooling, and a bias toward getting to market.
Built to Last
Practical services and products people actually need.
Portfolio
Companies we’re building.
Apps & Marketplaces
SnoGo
SnoGo
In DevelopmentOn-demand snow removal.
Mowed
Mowed
In DevelopmentLawn care, on demand.
OffDuty
Off Duty
In DevelopmentPer-diem shifts for first responders and event staff.
PRNStays
In DevelopmentHousing for traveling healthcare professionals.
Bashful
Bashful
In DevelopmentKids' party vendors in Salina, McPherson and Lindsborg. Booking is coming soon.
BartendMyPartyBartend My Party
In DevelopmentBook a 21+ bartender for your party.
ChefMyParty
ChefMyParty
In DevelopmentBook private chefs for dinner parties, events and cooking classes.
Foliage
Foliage
In DevelopmentPlant sitters and plant doctors.
SpotMe
SpotMe
In DevelopmentPersonal trainers near you.
Knead
Knead
In DevelopmentMassage therapists, yoga instructors and trainers near you.
MallieMallie
LiveAI shopping assistant that compares prices, nearby stock, grocery deals, gas and home projects.
BillCheck RN
BillCheck RN
LiveA free scan that flags possible errors on a hospital bill before you pay.
Debrief Desk
Debrief Desk
LiveTurns interview notes into a clear hiring debrief.
Airport Sponsor Kit
Airport Sponsor Kit
LiveReady-to-edit paperwork templates for small public airports.
Fair Board Office Kit
Fair Board Office Kit
LiveSponsor, vendor and policy templates for county fair boards.
District Admin Kit
District Admin Kit
LiveAnnual report and admin templates for soil and water conservation districts.
Land Trust Stewardship Kit
Land Trust Stewardship Kit
LiveStewardship and monitoring templates for land trusts.
Marina Compliance Binder
Marina Compliance Binder
LiveCompliance and policy templates for independent marinas.
Consumer Brands
Clibbies
In DevelopmentStorage clipboards with personality.
Know This No That
In DevelopmentGraphic apparel.
Oh My Totes
In DevelopmentTote bags for everyday expression.
Squeakpads
LiveHilariously relatable mousepads for nurses, teachers, radiology techs and pharmacists.
Talent Management & Consulting
DON Recruiter
DON Recruiter
LiveHiring kits for Director of Nursing searches.
CNO Recruiter
CNO Recruiter
LiveHiring kits for Chief Nursing Officer searches.
Critical AccessHiring
Critical Access Hiring
LiveLeadership hiring for critical access hospitals.
Practice ManagerRecruiting
Practice Manager Recruiting
LiveHiring kits for medical practice manager searches.
SNF Recruiter
SNF Recruiter
LiveHiring kits for skilled nursing leaders and administrators.
Critical RadRecruiter
Critical Rad Recruiter
In DevelopmentHiring kits for imaging leaders and technologists.
Product Nurse
Product Nurse
LivePracticing nurses stress-test health-tech and health AI products.
Nurse Side Hustle
Nurse Side Hustle
LiveHelps registered nurses find what their license allows beyond the bedside, and build a business around it.
From Tech to Healthcare
From Tech to Healthcare
In DevelopmentHelps tech professionals find their path into healthcare.
From Tech to Nursing
From Tech to Nursing
In DevelopmentHelps tech professionals explore a move into nursing.
Founder & Principal
David Ricke
David started in recruiting in 2003, as an in-house recruiter at Sierra Health Services (now part of UnitedHealthcare) and then Oriental Trading Company. In 2007 he founded Ricke Executive Search, then built UX Recruiters, a design talent agency that was later acquired, and consulted through Ricke and Associates. As an agency owner he worked with companies including Google, Apple and Netflix. From 2014 to 2025 he led talent teams at Atlassian, Amazon Web Services, Facebook and Amazon. At Amazon he was most recently Chief of Staff for Talent Acquisition, running recruiting operations, sourcing and market intelligence for a business that hired thousands of people a year. Across those companies he served as a Bar Raiser, the interviewer trusted to hold the hiring bar, and he trained other Bar Raisers at Amazon, Facebook and AWS. He has conducted more than 10,000 interviews from every side of the table: as an in-house recruiter, an agency recruiter, a recruiting leader and a Bar Raiser. In 2025 he became a critical care Registered Nurse. Today he works in a cardio-thoracic ICU and in the emergency department of a Kansas critical access hospital. His approach is simple: use data to make the hiring decision sharper, and treat every candidate with the compassion you'd want for yourself. That mix of founder experience, big-tech operating discipline and frontline service shapes how Roofus Ventures builds: practical products, run lean, for real people.
View LinkedInPreviously at
Founder, UX Recruiters (acquired) · Amazon · AWS · Facebook · Atlassian
Career
- 2025—Present
Critical Care Registered Nurse
Cardio-Thoracic ICU, Ascension Via Christi · Critical Access Emergency Department, Lindsborg Community Hospital
- 2025
Critical Care Registered Nurse
Surgical / Transplant ICU, OU Health
- 2019—2025
Talent & Operations Leadership, Amazon
Chief of Staff, Talent Acquisition · Sr. Leader, Sourcing & Market Intelligence · Head of Global Market & Competitive Intelligence · Head of Global Legal & Protective Services Recruiting
Chief of Staff for Talent Acquisition. Led recruiting operations, market and competitive intelligence, sourcing channels and employer branding for one of Amazon's fastest-growing businesses, delivering thousands of hires a year worldwide.
- 2017—2019
Talent Leadership, Product Design
Facebook · Recruiting Leader, Product Design
Led talent strategy and pipeline for Product Design across Ads, Business Platform, AI, Privacy and Integrity, spanning offices in the US, London, Tel Aviv and Singapore.
- 2015—2017
Talent Leadership, Special Projects
Amazon Web Services · Recruiting Manager, Grand Challenge & Special Projects
Led the team hiring design, product, computer vision, applied science and ML/AI talent for new AWS products in AR/VR, devices, IoT and deep learning.
- 2014—2015
Global Design Talent
Atlassian · Global Design Recruiting (Austin, San Francisco, Sydney)
- 2009—2014
Founder & OwnerAcquired
UX Recruiters
Founded and grew a design talent management agency placing UX, UI, product and front-end talent with clients worldwide. Acquired by a larger staffing group.
- 2013—2014
Principal Consultant
Ricke and Associates, Ltd.
Talent strategy consulting for internal recruiting and C-suite teams.
- 2007—2012
Founder & President
Ricke Executive Search
Executive search in ecommerce, UX, analytics and merchandising.
- 2003—2007
In-House Recruiter
Sierra Health Services (now UnitedHealthcare) · Oriental Trading Company
Started in recruiting as an in-house recruiter in healthcare and retail.
Contact
Partnerships
& inquiries
Have an opportunity, partnership, or thoughtful idea? We’d like to hear it.
LinkedIn